8 Steps to Get Trustpilot Reviews for Your Business

Trust is the backbone of any business-customer relationship. One of the most effective ways to build that trust is through customer reviews. Trustpilot, as a popular and widely trusted review platform, plays a significant role in showcasing your brand’s credibility. But how do you encourage customers to leave reviews on Trustpilot? 

This guide will walk you through 8 steps to get Trustpilot reviews for your business, helping you strengthen your online reputation and boost customer trust. By the end, you’ll know exactly how to leverage Trustpilot to grow your credibility.

Why Trustpilot Reviews Matter 

Trustpilot has earned its reputation as one of the most influential review platforms globally. With millions of users actively reading reviews before making purchase decisions, having positive Trustpilot reviews can significantly impact your business in several ways:

• Builds Trust: Reviews act as social proof, showing potential customers that others have had positive experiences with your brand. 
• Improves SEO: Trustpilot reviews often appear in search results, giving your business more visibility online. 
• Influences Conversions: Studies show that consumers are more likely to purchase from a business with glowing customer reviews. 

That said, reviews don’t appear out of thin air. You need a solid strategy to encourage your customers to share their feedback. 

8 Steps to Get Trustpilot Reviews for Your Business 

1. Create and Customize Your Trustpilot Profile 

Start by setting up your Trustpilot account if you haven’t already. Claiming your business profile ensures that your company’s name, logo, and contact information are accurate. A well-maintained profile gives a professional impression and encourages customers to leave reviews since they can easily find you. 

How to do it: 

• Sign up at Trustpilot’s site and claim your business listing.
• Add your company logo, description, and website link to make your profile stand out. 
• Include links to your Trustpilot page on your website and email signatures to make it accessible to visitors. 

2. Actively Ask Customers for Reviews 

Don’t sit back and wait for reviews to arrive organically. Sending a friendly request to your customers is the most effective way to get those valuable testimonials. Most satisfied customers are happy to share their experiences if you make the process simple. 

Tips for asking: 

• Send an email after the customer receives their product or service. 
• Be personal with your request (e.g., address them by name). 
• Provide clear instructions, including a direct link to your Trustpilot page. 

3. Integrate Trustpilot With Your Website 

Making it easy for customers to leave a review is crucial. Embedding Trustpilot widgets or links on your website ensures customers are just a click away from your review page. 

How to do it: 

• Use Trustpilot’s pre-built widgets, such as star ratings or reviews carousel, on your homepage or product pages. 
• Add a “Leave a Review” button to your website footer or checkout confirmation pages. 

These small integrations make feedback submission seamless for your customers. 

4. Utilize Social Media Platforms 

Social media is an excellent tool to engage with your audience and gather reviews simultaneously. You can promote your Trustpilot page through posts, stories, or even ads. 

Ideas for social media campaigns: 

• Post a customer testimonial to encourage others to share their experiences. 
• Run a contest asking followers to leave a review for a chance to win a small reward. 
• Share a direct link to your Trustpilot page in your bios or pinned posts. 

5. Offer Incentives With Limitations 

While you should never buy Trustpilot Reviews outright (it violates the platform’s guidelines), offering incentives responsibly can motivate your customers to share feedback. Be transparent to ensure customers know they are receiving the incentive regardless of whether their review is positive or constructive. 

Examples of permissible incentives: 

• Discounts on the next purchase. 
• A free gift or small voucher as a token of appreciation. 

Just ensure you’re following Trustpilot’s ethical guidelines when offering rewards. 

6. Engage With Current Reviews 

Reviews don’t just benefit your SEO and conversions; they provide an opportunity to build relationships with your customers. Proactively responding to reviews not only strengthens customer loyalty but also encourages others to leave feedback knowing their voices will be heard. 

How to respond effectively: 

• Thank reviewers for positive feedback and emphasize their role in helping your business grow. 
• For negative reviews, respond promptly, empathetically, and professionally to address their concerns. 

7. Leverage Email Follow-Ups 

Your email marketing campaigns can double as review-generation tools. Following up after purchase or service completion with a thoughtful review request can easily bring in new Trustpilot testimonials. 

Best practices for follow-ups: 

• Keep the emails short and friendly. 
• Send the email within 2-5 days after the purchase to capture the customer experience while it’s fresh. 
• Use personalized subject lines to grab attention, such as “Share your thoughts, SMM SEO-IT

8. Showcase Your Reviews in Marketing Materials 

Fuel your review cycle by showing your customers how valuable their reviews are. Highlight them in advertisements, email campaigns, and other promotional material. This not only shows transparency but also inspires others to contribute their experiences. 

How to do it: 

• Share screenshots of positive reviews on social media. 
• Add reviews to case studies, sales pages, or product descriptions. 
• Use Trustpilot’s TrustBox widgets to display your star ratings across your marketing channels. 

Avoid Buying Trustpilot Reviews 

Though enticing, resist any urge to buy Trustpilot Reviews. Not only is it against Trustpilot’s guidelines, but fake reviews damage your credibility and risk your account being suspended. Instead, focus on implementing the steps outlined above for genuine and compliant reviews. 

Build Trust Through Genuine Reviews 

Building a solid pool of reviews on Trustpilot is a powerful way to establish trust and grow your brand. By following these 8 steps to get Trustpilot reviews for your business, you’ll ensure a steady stream of authentic feedback while building valuable relationships with your customers. 

Remember, genuine reviews aren’t just about gaining stars; they’re about hearing how you can improve and connecting with your audience on a deeper level. Put these strategies into action, and start reaping the benefits of a stellar Trustpilot profile!